Hurtubise: Orchestrating Chaos
2025 | Canada| Directed by Normal Studio & Hippie Hourrah | Produced by Normal Studio & Simone Records | Musical Immersive Experience | French
30 min
Licensing
Between pictorial brilliance and sonic vertigo, Orchestrating Chaos celebrates the work of Jacques Hurtubise in an immersive experience by Normal Studio, Hippie Hourrah and co-produced by Simone Records, discover a eclectic odyssey retracing an extraordinary artistic journey.
Hurtubise: Orchestrating Chaos is an immersive 360 audiovisual experience by Normal Studio that merges the work of renowned Jacques Hurtubise with the psychedelic sounds of Hippie Hourrah’s tribute to the late Quebecois painter. Prepare to hear colors and see music in a multi-sensory experience that brings the artist’s very brush strokes to life — an immersion into the act of creation.
An encounter with the dynamic introspection that drives Hurtubise’s work, Hurtubise: Orchestrating Chaos draws you into the spontaneous abstract patterns and circuitous paths of the creative process. Each of the film’s six cycles illuminates pivotal moments in Hurtubise’s career — a deep dive into iconic works by a visionary Canadian artist.
The film was created to screen in a 360 dome — the catalyst for a fully immersive, multisensory experience. Infused with the psychedelic sounds of Hippie Hourrah, Hurtubise: Orchestrating Chaos brings you across the threshold into two overlapping universes, a completely new way to encounter Hurtubise’s larger-than-life oeuvre.
Credits
Director
Tommy Caron
Music
Hippie Hourrah
Broadcast Partner
Society for Arts and Technology
Producer
Sébastien Grenier-Cartier (Normal Studio)
Magalie Pleau
(Productrice déléguée, Simone Records)
Distributor
Hubblo
Merci à nos partenaires
Jacques Hurtubise
Jacques Hurtubise was born in Montreal, Quebec, in February 1939. Freshly graduated from the Montreal School of Fine Arts in 1960, he moved to New York, where he discovered American Abstract Expressionism—a movement he would brilliantly integrate into his own artistic language. Through his large-scale paintings, screen printing, and digital printmaking, Hurtubise distinguished himself with the originality of his approach, the complexity of his compositions, and his masterful use of color. Over five decades, his bold and distinctive body of work was exhibited across Canada, the United States, and Europe. Jacques Hurtubise passed away in December 2014 in Cape Breton, Nova Scotia.
About Hippie Hourrah
Hippie Hourrah
Music band
Hippie Hourrah is a neo-psychedelic band from Montreal. The group consists of Cédric Marinelli, Miles Dupire-Gagnon, and Gabriel Lambert. Prior to the formation of the band, the three musicians have worked with various outfits, including Anemone, Elephant Stone, and Les Marinellis, with whom they have produced landmark “belle province” garage, pop and psych albums and toured Europe and America.
Since its creation, the trio—supported onstage and in the studio by numerous collaborators—has performed at major events in Quebec, the rest of Canada, and Europe. Hippie Hourrah has notably performed at the Francofolies de Montréal, at Focus Wales in the UK, and at the Transmusicales de Rennes. Media reaction has been enthusiastic: Les Inrockuptibles praised the group highly ("These guys look like they don’t give a damn, but they tick like clockwork, with raw and insane riffs […] essentially everything to please."). The American station KEXP-FM took advantage of Hippie Hourrah’s 2022 European tour to record a live performance—a real coup for a Quebec band.
After their eponymous debut album, released on Simone Records in 2020, Hippie Hourrah returns in 2023 with Exposition individuelle, a concept album around the work of Quebec painter Jacques Hurtubise (1939–2014). The album’s lyrics were co-written by author Ralph Elawani and Cédric Marinelli.
Tommy Caron
Director
Tommy Caron is an experienced multimedia director and art director with over 16 years of expertise in immersive film design, interactive media, and content production. His work spans international music tours, large-scale interactive experiences, and ephemeral events.
Passionate about crafting impactful visual narratives, Tommy thrives in collaborative environments where creativity meets strategy. His approach focuses on assembling the right talent for each project and maintaining a consistent creative vision throughout the production process.
He is currently a multimedia director at Normal Studio and has previously held key positions at renowned studios such as 4U2C – Cirque du Soleil, Thinkwell Group, and Shopify, where he led the design of immersive films and interactive content. His notable projects include Áróra, a dome film for the Perlan Museum in Reykjavík that received international acclaim, and Toruk, a digital stage environment for Cirque du Soleil.
Tommy’s work has received multiple awards, notably for Áróra, which won several prizes at international fulldome film festivals. His installation Cult, a video-mapped sculpture, is now part of the Claridge contemporary art collection.
Pierre Prieur
Motion designer
Pierre is a motion designer whose approach combines a broad creative vision with meticulous attention to detail. A key collaborator at Normal Studio since 2014, he brings his expertise in visual storytelling and immersive content design, contributing significantly to the studio’s excellence in motion design.
Trained in graphic design and audiovisual production, Pierre began his career in the film industry as an on-set assistant in Paris, while also directing music videos. This experience helped him develop a unique sensitivity to staging and animation, sharpening his ability to translate narrative concepts into powerful visuals. His journey has led him to explore various mediums and technologies, allowing him to craft visuals that are both innovative and immersive.
Known for his ability to bring together creative talents and breathe life into striking visual pieces, Pierre excels at turning ideas into compelling visual experiences. His keen eye for detail, combined with a collaborative mindset, makes him an essential creative force in the development of large-scale projects.
Mathieu St-Arnaud
Creative director
Mathieu, co-founder of Normal Studio, is a creative director specializing in live performance and immersive experiences. For over 25 years, he has collaborated with renowned multidisciplinary artists and major production companies, bringing his artistic vision to large-scale projects such as Toruk and Drawn to Life by Cirque du Soleil, as well as Beyond King Tut.
Driven by a passion for visual innovation and immersive storytelling, Mathieu constantly pushes the boundaries of creative expression. His work explores the interplay of light, space, and movement, bringing to life striking worlds that captivate audiences. With a blend of technical precision and artistic sensitivity, he crafts experiences that seamlessly merge technology and emotion.
Normal Studio
Creative studio
Normal Studio is a multidisciplinary creative studio founded in Montreal in 2009. The studio brings together more than 35 creators, producers, and multimedia artists, specializing in transforming imaginative concepts into powerful realities. Normal Studio stands out for its collaborative approach, integrating design, technology, and production to craft impactful multimedia environments.
With over 300 projects completed across the performing arts, entertainment, and public installations, the studio has demonstrated its versatility and ability to adapt to all types of mandates.
The studio thrives in environments where solutions aren’t immediate but emerge through a creative process and genuine collaboration. For Normal, this synergy is essential: it is through the fusion of creativity and cooperation that bold and ingenious solutions are born, capable of addressing even the most complex challenges.
By pushing the boundaries of creativity and technological innovation, Normal Studio continues to inspire audiences through impactful projects while reinforcing Montreal’s status as a hub of excellence in multisensory experience design.
Simone Records
Music label
Simone Records is a music label, publisher and artist management company, as well as an album and show producer based in Montreal. Founded in 2006 by Sandy Boutin, the company has since earned three Félix awards and represents around forty artists from various musical backgrounds.