An immersive journey by FAB at Télé-Québec
Celebrating the creativity and territory of Québec, Le flot culturel is a traveling and immersive virtual reality experience by FAB at Télé-Québec. It invites the general public to dive into the world of Québec culture through four symbolic settings. Whether in a general store or a boreal forest, users are invited to interact with a playful environment to discover and experience FAB’s featured content.
WHERE TO EXPERIENCE IT?
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Maison de la culture LaSalle (Montréal): On September 25 and 26, 2026. Tickets here.
Bibliothèque et galerie Outremont (Montréal): On October 17 and 18, 2026. Tickets here.
Centre Sanaaq (Montréal): On November 14, 18 and 25, 2026. Tickets here.
Maison de la culture de Rosemont (Montréal): From November 25 to 28, 2026. Tickets here.
This experience highlights the richness of Québec’s culture and territory in an innovative, accessible, entertaining, and memorable setting. It aims to reach a wide range of audiences, particularly in event-based contexts.
Rather than taking a didactic or encyclopedic approach, Le flot culturel invites participants to immerse themselves in an allegorical experience that allows them to experience Québec of yesterday, today, and tomorrow. Rather than simply viewing content, the experience offers a true journey, with each stage revealing unique facets of Québec culture.
Participants explore four immersive worlds, each representing a powerful symbol of Québec:
The General Store – A place steeped in collective memory, evoking the roots and traditions of the past.
The Convenience Store – An icon of everyday Québec life, a place for encounters and discoveries.
The Forest – A dive into nature, recalling Québec’s deep connection to its territory.
The Shore – Bodies of water, including the St. Lawrence River, are a source of inspiration for artists and materials for craftspeople.
Through these environments, participants discover the rich and diverse content produced by FAB while experiencing an immersive and interactive journey that celebrates Québec and its many cultural dimensions.
Users can explore the different environments of Le flot culturel through an intuitive interaction system combining movement, gaze, and hand-based object manipulation. This simple interaction system allows for immediate and accessible immersion, regardless of participants’ level of experience with virtual reality.
The narrative thread: poetic and innovative navigation
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The experience revolves around a central metaphor: the narrative thread. Visible and tangible in every scene, this thread connects the stories and environments. By finding and grasping it, users can move from one location or story to another. This mechanism provides a fluid and natural alternative to the teleportation commonly used in virtual reality. The thread also symbolizes the continuity and interconnectedness of the stories that make up Québec culture.
FAB’s content is skillfully integrated into the objects found throughout each environment, making its discovery interactive and immersive. Every object tells a story:
Turning on an old television reveals a report about Cara Carmina’s passion for Frida Kahlo.
Interacting with an ATM triggers a song by Grim Skunk.
Placing the needle on a turntable activates a documentary about Antonine Maillet.
Activating a sewing machine immerses participants in the world of Winifred Nungak, an Innu fashion designer.
Each interaction is designed to be intuitive, engaging, and enriching, transforming cultural discovery into a personal and immersive experience.
By integrating content directly into the environments, each element becomes a gateway to a new story, celebrating the richness of Québec culture through an innovative and memorable technological experience.
CREDITS
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Creative direction: Nicolas S. Roy
Innovation direction: Hugues Bruyères
Production direction: Bertrand Hélias
Producer: Laurie Caron
Experience direction: Maude Thibodeau
Artistic direction: Manuel Vallelunga
Unity developers: Simon Mercier and Thibault Séquier
3D artist: Cindy Ou
Narration: Ludivine Reding
FAB direction: Stéfany Brulier and Cynthia Racine
Head of content: Marie-Hélène Comeau
Télé-Québec
Télé-Québec is Quebec’s public media organization with an educational and cultural mandate. As a multiplatform organization, Télé-Québec offers unique programming designed to foster a love of learning, encourage knowledge acquisition, inspire reflection, promote the local arts and culture scene, and reflect the regional realities and diversity of Quebec.
FAB
Stories that shine a light on the FABulous right here at home, created by Télé-Québec’s regional teams.
Dpt.
Dpt. is a team above all else. An imaginative and experienced team made up of creative and artistic minds, technology experts, directors, designers, and producers. Exploration, innovation, and fun guide them in everything they do as they strive to push boundaries.